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Competitive Calcium Phosphate Technologies
November 1, 2005
Purpose: The purpose of this review is to establish a better understanding of competitive remineralization technologies that are currently competing with NovaMin in the professional dental market place. Although the focus of these competitive technologies is tooth remineralization, we will focus on the desensitization potential of these technologies as compared to the NovaMin containing products currently being marketed for sensitivity reduction.
Background: Over the past seven years the interest in calcium phosphate based remineralization technologies has grown significantly and a number of new technologies are currently available in the professional dental products arena. These technologies are relatively new and are not well understood by most clinicians and hygienists and there is confusion about the similarities and differences between technologies. The following summary will establish the differences between NovaMin and other currently available technologies to help gain a better understanding of the competitive advantages of NovaMin.
Current Calcium Phosphate Technologies: Currently there are three technologies that are present in the market place that claim to offer remineralization and related benefits to the end user. These technologies include Recaldent (found in GC America's MI paste and Trident Chewing gum), Amorphous Calcium Phosphate or ACP (found in Church and Dwight's Enamel Care Toothpaste) SensiStat (found in Ortek's Proclude and Denclude products) and Restore Toothpaste.
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